Rene' Bell, General Manager/Sales Manager
You can't afford to ignore the baby boomer:
- Represents 42% of the population
- Controls 66% of all income
- Controls 65% of all discretionary income
- Influences 4 generations spending: their own, their children, their parents, their grandchildren
Excellent mix of males and females
Baby Boomers in their 40's and 50's, who have the most spendable $$.
Over half million people
in our primary coverage area! More audience for your advertising dollar!
reaching North Central Kentucky, including the Louisville metro, Elizabethtown, Bardstown and southern Indiana.
Kentuckiana’s classic hits,
reaching the Baby Boomer generation, who are very loyal to the music they grew up with. No other format delivers this age group!
Quality production capabilities,
delivering a superior product for your message. Award winning production people!
The music, the fun and the memories of the 60's, 70's and 80's. A today's Radio Station playing nothing but the greatest hits while keeping listeners involved with great promotions and contests! We appeal to this area’s largest and most important segment: Baby Boomers, the valuable “Money” customers.
- 25,000 Watts of Power
- U of K Sports
- Drive-Time Traffic Reports
- Twice Hourly Weather Updates
- Hourly ABC News Updates
- Marketwatch Reports
Special weekend programming: The Hippie Radio Show, Machine Gun Kelly
LOCAL NEWS COVERAGE:
Runs Monday thru Friday at: 7a, 8a and 12 noon. Includes opening billboard and sixty (60) second commercial. Six month contract required. (Preference based on availability.)
One minute national news update. Runs Monday through Saturday. Billboard into update plus fifteen (15) second read out of update. Choose two top of the hour updates per sponsorship, based on availability: 9a, 10a, 11a, 1p, 2p, 3p, 4p, 5p, 6p, 7p, 8p, 9p, 10p, 11p. Six month contract required.
Audience Concentration: 35-64
72% of our audience fall in this category.
Beatles, Beach Boys, Motown and the British Invasion. Also including classic songs by The Eagles, Rod Stewart, Elton John, Bob Seger, Fleetwood Mac, and Billy Joel.
1960's, 70's, and 80's
Average Time Spent Listening: 15:52 Hours Weekly
WAKY reaches the Baby Boomer generation that:
BABY BOOMERS control FOUR separate and distinct revenue streams; buying and advising on purchases for themselves, their children (often from several marriages), their grandchildren and their senior parents.
WAKY 103.5 is the BABY BOOMER’s station of choice!
Carrying U of K Sports, Market Watch, Traffic Reports, ABC Hourly News Updates, Weather Reports, Dick Clark, Mike Harvey, the list goes on and on ……… programming that appeals to the biggest, youngest, richest group that has ever lived! We give those fun loving BABY BOOMERS the music they grew up with and reasons to stay locked on to the station delivering THEIR music.