Office 888-766-1035 / 270-766-1035/ Request Line 866-982-WAKY

Media Kit

Media Kit


WAKY Contact:

Rene' Bell, General Manager/Sales Manager



502-581-9259  (WAKY)

Waky plays the greatest hits of the ‘60’s and 70’s, targeting Baby Boomers who grew up listening to Bill Bailey and Johnny Randolph. You can still hear them everyday along Joe Fedele, Leesa Mitchell, Bobby Jack Murphy and the Gator.   

You can't afford to ignore the baby boomer:

  • Represents 42% of the population
  • Controls 66% of all income
  • Controls 65% of all discretionary income
  • Influences 4 generations spending: their own, their children, their parents, their grandchildren

Excellent mix of males and females
Baby Boomers in their 40's and 50's, who have the most spendable $$.

Over half million people
in our primary coverage area! More audience for your advertising dollar!

25,000 watts
reaching North Central Kentucky, including the Louisville metro, Elizabethtown, Bardstown and southern Indiana.

Kentuckiana’s classic hits,
reaching the Baby Boomer generation, who are very loyal to the music they grew up with. No other format delivers this age group!

Quality production capabilities,
delivering a superior product for your message. Award winning production people!

The music, the fun and the memories of the 60's, 70's and 80's. A today's Radio Station playing nothing but the greatest hits while keeping listeners involved with great promotions and contests! We appeal to this area’s largest and most important segment: Baby Boomers, the valuable “Money” customers.

  • 25,000 Watts of Power
  • U of K Sports
  • Drive-Time Traffic Reports
  • Twice Hourly Weather Updates
  • Hourly ABC News Updates
  • Marketwatch Reports  

Special weekend programming: The Hippie Radio Show, Machine Gun Kelly

Sponsorship Opportunities


Runs Monday thru Friday at: 7a, 8a and 12 noon. Includes opening billboard and sixty (60) second commercial. Six month contract required. (Preference based on availability.)

One minute national news update. Runs Monday through Saturday. Billboard into update plus fifteen (15) second read out of update. Choose two top of the hour updates per sponsorship, based on availability: 9a, 10a, 11a, 1p, 2p, 3p, 4p, 5p, 6p, 7p, 8p, 9p, 10p, 11p. Six month contract required.
Monday through Friday, 6a & 9a and again 3p & 6p, at 20 and 50 past the hour. Includes fifteen (15) second billboard prior to one report each morning and afternoon. Only 4 sponsorships available. Six month contract required.
One 15 second read into a weather report every hour, 7 days per week in your slot.  At least 84 times monthly! Only 2 sponsors per time frame. Three month commitment.
Johnny Randolph's 4th Street Saturday Night from 7 p.m. - Midnight. Relive the funtastic times spent cruising 4th Street in Louisville while listening to WAKY!  Johnny plays Kentuckiana Greatest Hits and tells Waky stories from "back in the day!
M - F from Noon  until 1:00 p.m. Leesa Mitchell, the Derby City Diva takes live requests and dedications. One :15 read into a weather report every hour, 7 days per week in your slot.  At least 84 times monthly! Only 2 sponsors per time frame. Three month commitment.  Live intro at Noon, :15 recorded promos and mentions throughout the week.
Friday, starting at 5:30 p.m. Runs through Sunday at Midnight.  Waky goes back to the early days of Rock-n-Roll playing the best of Kentuckiana's Greatest Hits and Waky classic DJ clips from the greats like Bill Bailey, Gary Burbank and the Weird Beard.


Listener Profile


Audience Concentration: 35-64
72% of our audience fall in this category.

Core Artists
Beatles, Beach Boys, Motown and the British Invasion.  Also including classic songs by The Eagles, Rod Stewart, Elton John, Bob Seger, Fleetwood Mac, and Billy Joel.

1960's, 70's, and 80's

Average Time Spent Listening: 15:52 Hours Weekly

WAKY reaches the Baby Boomer generation that:

-Represents 42% of the population
-Controls 66% of all income
-Controls 65% of all discretionary income


BABY BOOMERS control FOUR separate and distinct revenue streams; buying and advising on purchases for themselves, their children (often from several marriages), their grandchildren and their senior parents.

WAKY 103.5 is the BABY BOOMER’s station of choice!

Carrying U of K Sports, Market Watch, Traffic Reports, ABC Hourly News Updates, Weather Reports, Dick Clark, Mike Harvey, the list goes on and on ……… programming that appeals to the biggest, youngest, richest group that has ever lived! We give those fun loving BABY BOOMERS the music they grew up with and reasons to stay locked on to the station delivering THEIR music.

16 Kentucky County Coverage Area (+ 4 Indiana Counties) including Jefferson, Hardin, Nelson, Bullitt, Oldham, Meade, Larue, and More!
To see the Current EEO Public File, CLICK HERE